Being more relatable to customers needs, it illustrates how your products/ services solves their problems in simple visualization, thus it gives more value in securing more conversions!

You can upload it on any social media platform [...]]]>

You can delivery the most amount of information in the shortest amount of time. Giving you the freedom of creativity to attract audience through the choice of words and animation to keep your audience engaged throughout the video.

• They show a problem with a solution

Being more relatable to customers needs, it illustrates how your products/ services solves their problems in simple visualization, thus it gives more value in securing more conversions!

• They can be used anywhere.

You can upload it on any social media platform or your website. Uploading on your website bring tremendous benefit, you can convert all those text into a 1-2 minute short video on what your business does, now you won’t loose potential customers by boring them with long paragraphs of text!

•  It’s Adaptable and everyone loves it.

It’s a medium, which doesn’t restrict into any age category or business industry. It’s short and easy to understand, no more pages of articles to read or present to potential customers.

• It’s practical.

You can always go back to the explainer video and tweak it, either change the music, voice over, add a little more information in the beginning or ending of the video to suit your needs.

1. Determine the skills gap you need

You need to clearly understand the abilities you actually want for your event. You might need a talent with multilingual, public speaking, creative etc. Make a wish list of capabilities and rank [...]]]> If you wish your event to be the most effective in the market, you need the best people who is able to attract your target audience. Here’s some tips for you to reach the talents with the foremost expertise, talent and creativeness.

1. Determine the skills gap you need

You need to clearly understand the abilities you actually want for your event. You might need a talent with multilingual, public speaking, creative etc. Make a wish list of capabilities and rank them in importance, which helps you to find your “unicorn”.

2. Identify the talent persona

You need to create a talent persona which can assist you to reach to the talent you seek effectively. Who is your ideal talent? What’s their age, background or experience? Are they possible to attract your target audience? Know precisely WHO you are reproof and address them directly in your job advert.

3. Generate excitement along with your job listing

Write an eye-catchy job title and benefits to get the attention of your ideal talent. You must state the challenges of the task to attract those with drive and ambition, instead of the rewards you pay.

4. Listen to recommendations

Your employees are the best people to understand your ideal talent. They may know anyone who fits the skills. You can listen to their recommendations to reach your ideal talents. They might recommend their someone who they believe might be worth trying to poach.

5. Work on your brand

Your brand reputation will be one of the reasons to attract the best talents. You may strengthen your brand via social media or media press. Telling your company story and sharing the testimonials from happy workers or consumers offer the social proof your brand needs to attract the best talent.

Source: https://www.eventbrite.com/blog/recruit-talent-events-hiring-ds00/

Know your venue and performance. Find out how the lighting is going to be so you may bring your own if it’s too low light. Before you arrive to the day of the event make sure you already know the best camera placements, available electrical outlets, performance, venue layout, lighting changes and sound system

2. Arrive early to the Venue

Start by arriving early and scouting the venue for establishing shots and B-rolls. Capture everything you may need for [...]]]> 1. Scout the Venue

Know your venue and performance. Find out how the lighting is going to be so you may bring your own if it’s too low light. Before you arrive to the day of the event make sure you already know the best camera placements, available electrical outlets, performance, venue layout, lighting changes and sound system

2. Arrive early to the Venue

Start by arriving early and scouting the venue for establishing shots and B-rolls. Capture everything you may need for your edits later on before the event starts, such as the location from outside the building then make your way down to the event Banner. Get it out of the way before it becomes hectic so you won’t forget later on!

3. Shoot with Multiple cameras

It’s difficult to cover a whole event edequately with 1 camera, decide which camera will be shooting which part of the event, master shot, close ups of audience and performances.  That way you won’t miss anything out with assigned roles.

4. Beware of your Batteries!

Bring sufficient batteries. If you can’t get a hold of enough batteries, have the least minimum of 3. Always have atleast 1 backup battery on you incase the 2^nd one is charging and the 3^rd being used and alterlate and anticipate your event so you wont miss out anything.

5. Anticipate and use hand held

Don’t be afraid to use hand held, turn your body into a stabliliser, get close ups of everything and everyone. Shooting with handheld gives your more mobility than of with a tripod in case of sudden changes in the event. Plus, a camera propped on a tripod with a master shot isn’t suffiecient to show the liveliness of an event, show people whats happening in the event.

Hopefully these tips will help you be more prepared for your upcoming events. MYM ImageWorks, We Do more for your Business.

Now we’re not saying you need to buy or invest in lights. You just need a window! Yes, you heard it right; window lighting can help tremendously for your videos. When in doubt, just place the object or yourself right by the window and set up your camera and you’re good to go!

2. Music

Use music to your advantage. Music is the key to playing with emotions and what you want your audience to feel. Choose the right [...]]]> 1. Lighting is EVERYTHING

Now we’re not saying you need to buy or invest in lights. You just need a window! Yes, you heard it right; window lighting can help tremendously for your videos. When in doubt, just place the object or yourself right by the window and set up your camera and you’re good to go!

2. Music

Use music to your advantage. Music is the key to playing with emotions and what you want your audience to feel. Choose the right music for the right type of visuals. If you want it to be silly, dramatic, or thriller, just make sure the visuals and music suit each other.

3. Motion

Sometimes beginners are afraid to move the camera, you just set it up on a tripod and let it run during an event. Just pick it up and move the camera around, experiment, go behind the bushes and zoom the lens, be a creep (haha). Jokes aside, Motion brings people in as to what’s going on in the event, as to a wider shot, people are just looking from the outside, is it fun? They don’t know, they don’t see the fun side.  A simple glide in, glide out, up-down, catch those laughing/serious moments. Experiment and let your eyes be the judge!

4. Learn your Software

Do your research, attend seminars and watch YouTube. Choose the right software for yourself to help with the videos. Once you understand the full capabilities of your software, you’ll have a better understanding of what and how you can do your shots during shooting to edit later on. Make a cup of coffee and just dive in!

5. Clean up!

When you’re doing your shot and there are a lot of unnecessary things in the background, just remove them, put it behind the camera, the shot will look 3x more aesthetic. You can bring in a few things to arrange and make it look much more aesthetic. We won’t say remove everything, just make it look presentable.  And that’s it.

We hope these Tips helped you. If you liked it, follow us on FB at MYM ImageWorks.

1. Create Goal-Centric Caption

Before you start to write a caption, you need understand your goal and purpose of the post. The goal might be raising brand awareness, driving audience to specific website or attracting target audience within your industry.

You can keep your content calendar diverse, rather than reaching your audience with promo posts all day. You [...]]]> Copywriting is an essential tool to attract your target audience. Here’s the strategies for you to make your captions stand out and a must read.

1. Create Goal-Centric Caption

Before you start to write a caption, you need understand your goal and purpose of the post. The goal might be raising brand awareness, driving audience to specific website or attracting target audience within your industry.

You can keep your content calendar diverse, rather than reaching your audience with promo posts all day. You should know what you want people to do, and encourage them to make it happen as second nature.

2. Call-to-Action

Each post helps to engage with your audience. Hence, you should give an opportunity to your audience to make a respond. You may include some call-to-action to increase their interest. You may invite them to make a call or click a link.

3. Don’t “Hard Sell”

Never push your sales directly on social media. Try to blur the lines between promotion and organic content. You can create a playful caption and hashtags to sell your products. For example, “Hey, buy this bikini.”

4. Ask a Question

Question is the simplest and easiest way to attract your audience to make a respond. A question can raise the curiosity among people. It provides an opportunity for people to share what they know.

5. Choose the correct hashtags

Hashtags helps to put a trademark on your posts. Hence, your post will be more searchable and capitalize on tending topics. A well-place hashtag helps in strengthen your relationship between you audience. You are speaking your audience’s language.

6. Use “Power” Words

The “power words” helps to catch people’s attention. Some words are able to set off fireworks in your brain when you see them. For example, “Best”, “New”, “Free” etc.

Article source: http://blog.hellosocial.com.au/blog/6-creative-copywriting-tips-for-social-media

1. Set a social marketing goal

You need to know what you want to achieve with the use of social media. The goal should match the vision and mission of your company.

There are some goals which are suitable for your [...]]]> A social marketing strategy helps your business to identify a goal which you want to achieve in your business. It is a guideline created to understand your purpose, audience and optimize the results. Below are the key steps to start the strategy:

1. Set a social marketing goal

You need to know what you want to achieve with the use of social media. The goal should match the vision and mission of your company.

There are some goals which are suitable for your company, which includes to raise brand awareness, improve sales, increase ROI, and gather loyal customers.

2. Research, research, research! Based on your audience

You must understand who is your target audience and how to reach them. You may define your audience by researching on their demographic, interests, and behaviors.

Apart from that, you need to identify the online platforms that your audience use, like Facebook, YouTube, Instagram, WhatsApp etc. Therefore, you can create a post or ad on certain online platform to reach your audience.

3. Identify your social media metrics

Social media metrics is the use of data that determine the impact of social media activity on your business revenue.

Engagement metric is an important data which helps you to understand about the relationships between your business and your followers. There are some metrics you need to pay attention, including reach, clicks, engagement, hashtag performance, organic and paid likes, and sentiment. These data show the effectiveness of your content.

4. Research your competitors

Before you start creating your content, you have to know what your competitors are doing. You need to make a research on them by looking at their ideas or strategies.

From your competition’s presence, you may determine what strategy is working for them and how you can adapt it into your business.

5. Create an engaging social content

You must create a content which is eye catchy. The content should be relevant to your audience and it can capture your audience’ attention.

There are few types of content, including video, image, poster, and text.

6. Timeliness is the top priority

Timeliness is the most important tool. The frequency and time you take to respond your audience will influence their perspective on your brand or your business. Your need a social media monitoring tool which helps to monitor all your channels. You may also interact and respond your audience across all the channels with the tool.

You also need to identify the best time to engage with your audience. A research should be done to learn the best time to post on social media. Hence, your content can reach your audience effectively.

7. Assess your result

After you post a content or ad, you need to monitor the result. You might analyze your result by monitoring the metrics behind your campaign. Hence, you can improve your marketing strategies as the social media is constantly evolving.

Source: https://sproutsocial.com/insights/social-media-marketing-strategy/#competition

Get some inspiration with these impactful graphic design trends of 2019.

1. Minimal layered with BOLD

Ever heard of the mantra “less is more”  well this has been the dominated designs in the recent years. Where these BOLD colors meet uncluttered visuals become even more necessary for viewing content on smaller screens like smartphones. It brings [...]]]> Trends in 2018, like augmented reality, activism, anything and everything ultraviolet defined designs, was truly an interesting year, but we’re ready for the next great thing.

Get some inspiration with these impactful graphic design trends of 2019.

1. Minimal layered with BOLD

Ever heard of the mantra “less is more”  well this has been the dominated designs in the recent years. Where these BOLD colors meet uncluttered visuals become even more necessary for viewing content on smaller screens like smartphones. It brings out the products from the BOLD background. Allowing the audience’s to lock their eyes on the items.

This trend is expected to continue, as projects that pop with color are far from over.

Source: https://blogcdn.123rf.com/wp-content/uploads/2018/05/Final-Cover.jpg

2. 3D designs

These new designs are on a whole new level. With 3D designs, it’s almost impossible not to be in awe of these fascinating designs.  Bringing your work to life with 3D allows you to construct new environments and dimensions. Expect to see designers use 3D elements to enhance web pages and to create AR and VR experiences.

Source: https://www.behance.net/gallery/23990899/ProSieben

3. Open Compositions

Say au revoir to framed finishes and Bonjour to free-flowing designs. These designs give you an endless pool of imagination, making you feel as if it’s a beautiful piece within a much larger exquisite design. As though there is more to the piece off of the page.

Let your audience’s mind spark curiosity and tap into their imagination. The concept aligns well with 3D trends, as designers use 3D objects to create the illusion of “more” outside the frame.

Source: https://www.behance.net/temicoker

4. Flat Designs + Realism

When two exact opposites are met, it creates an astoundingly aesthetic design. It opens up a world with true dimensions, it challenges the way we see the design, it’s truly an art. Creating a flat abstract and 3D flow, allows you to play with the audience’s feelings – a mixed feeling.

Source: https://www.behance.net/gallery/67518521/hanamizuki

5. Eclectic

This pop culture pushes for uniqueness and realness. Moving away from rigid, grid-based layouts and more toward asymmetrical approach. Accepting imperfections and allowing designers to freestyle doodles, stains of color and some tinge of organic textures.

Allowing you to get down and dirty with hand-drawn designs but not limited to on paper, designers may use it in the digital world too, with Adobe Illustrator, Adobe Photoshop Sketch and Adobe Capture. Let your mind and body flow with your designs with this new way of art.

Source: http://www.magdiellopez.com/?utm_content=buffer467a9&utm_medium=social&utm_source=pinterest.com&utm_campaign=buffer

Before you start your action, you must understand and know who you are serving your product/service to. Who is your ideal customer? Why are you creating your business? Your target audience significantly influence your branding decision.

You must define the purpose of creating your business. Your mission statement is a building [...]]]> 1. Understand Your Target Audience

Branding brings us awareness, recognition, trust, and revenue. All of these items are taken from the consumers, which is also your target audience.

Before you start your action, you must understand and know who you are serving your product/service to. Who is your ideal customer? Why are you creating your business? Your target audience significantly influence your branding decision.

2. Build Your Mission Statement

You must define the purpose of creating your business. Your mission statement is a building block of your brand manifesto. It helps to create brand recognition, values and trust to your audience.

A mission statement should reflect the reason of why your business existence and why people should recognize your brand.

3. Determine Your Brand Values, Qualities and Benefits

After you craft your mission, you need to define what’s the one thing that your business solely ownes. Unique values, qualities and benefits helps to make your business unique.

Those elements help your business to improve lives and contribute to success.

4. Create Your Visual Assets

Logo, color palette, typography, iconography and other visual components are your visual assets. Each component determines your brand identity.

Creating the branding guideline to govern the composition and use of your visual assets. It helps to make sure your visual assets are used consistently and accurately.

5. Display Your Branding

Now, you can display your brand to touch and attract your target audience. Website and social media are the digital platform for you to introduce your business. The color palette, tone, logo, imagery, and typography you used in these platforms reflect your brand identity.

If you have a physical product business, packaging should be designed based on your branding guideline, which can help to reflect your new branding.

You may also advertise your business, which helps to build brand awareness and recognition. It leads your customers to know more about your product or service.

Article source: https://blog.hubspot.com/marketing/branding

The ambitious TV commercial was managed by SeeMe Productions of Pakistan, with award-winning director Anders Forsman of Sweden at the helm. The production took them to London, New York, Dubai, Bangkok and Kuala Lumpur over a span of a month.

Kuala Lumpur was their last stop and they had high-expectations of getting the perfect shots [...]]]> While Malaysians celebrated Deepavali public holiday, we had the fantastic experience of assisting an international video production crew in shooting at various interesting locations in Kuala Lumpur.

The ambitious TV commercial was managed by SeeMe Productions of Pakistan, with award-winning director Anders Forsman of Sweden at the helm. The production took them to London, New York, Dubai, Bangkok and Kuala Lumpur over a span of a month.

Kuala Lumpur was their last stop and they had high-expectations of getting the perfect shots in one day. The fact that they chose Deepavali day as the date of shooting made things very challenging, as one of the locations selected for the shoot was Batu Caves!

Nevertheless, in cooperation with professional local production house Avvassi Productions, we defied all odds with just barely 3 weeks to plan and organise the necessary manpower, professional equipment, logistics, props, authority approvals, talents and more.

The shoot began at 6.00am at KLCC, moving on to Central Market in the afternoon and then to Batu Caves in the evening, wrapping up at 6.30pm.

To be part of this grand production and all the effort, for a mere 13 seconds of Malaysia’s finest destinations in this international TV commercial, made it all so worthwhile.

Here is the final edit of the TV Commercial. See if you can spot Malaysia among the many wonders of the world!

As a sponsor of the Lazada E-Commerce Seller Conference 2017, we were invited to share our knowledge in professional product photography and social media marketing to over 2,000 participants comprising of new and established merchants.

Our commitment with Lazada Malaysia also saw us being listed as an exclusive marketplace vendor for professional photography, website [...]]]> MYM-ImageWorks had the honour and pleasure of joining forces with Lazada Malaysia, to help its growing base of e-commerce sellers improve their online selling skills and their e-stores.

As a sponsor of the Lazada E-Commerce Seller Conference 2017, we were invited to share our knowledge in professional product photography and social media marketing to over 2,000 participants comprising of new and established merchants.

Our commitment with Lazada Malaysia also saw us being listed as an exclusive marketplace vendor for professional photography, website development and social media marketing for its sellers. These services were offered to Lazada sellers at extremely competitive rates, mainly targeted at helping new and small merchants obtain professional-looking e-commerce stores quickly with low-overhead costs.

We also provided training sessions at several Lazada seller focus-group events. Through this event, we had the pleasure of meeting many entrepreneurs who benefited from our knowledge-sharing, with some becoming our very own customers.

As with everything we do, we used the occasion to demonstrate a simple, low-cost and highly effective method of marketing.

We took the opportunity to design our flyer as a “door hanger” that we could hang at all entrance doors for visitors to pick up. The flyer also had to have an interesting message that Lazada sellers could relate to, making them even more interested to get one!

It proved to be a hit as many sellers grabbed our flyers, not because we were famous, but because it was unique and interesting. While it made our effort to distribute our flyers so much easier, it also left visitors with a memorable and pleasant introduction to MYM-ImageWorks and what we could do for them.

Here, we would like to express our sincere gratitude to all Lazada sellers who have approached and supported us. It is always a delight to meet and forge a long-lasting and mutually benefitting professional relationship with ambitious brands… THANK YOU!